MAB-Mackay Foundation | Feasibility Study

Conducted a feasibility study for MAB-Mackay’s first major fundraising campaign for the Alexandre Bilodeau Fund for Adapted Sports. The campaign was for $1 million for adapted sports programs and marked a departure in how the organization engaged its traditional donors. The feasibility study and Philanthropica’s findings helped prepare the organization for MAB-Mackay’s tremendously successful campaign and avoid potential pitfalls or challenges associated with the change in approach.